< volver 2 December 2009

Hotel Rugendas debuts new corporate image

A more modern and technologically advanced style that manages to retain the hotel's customary warmth. This is the new mark the directors want to make on Rugendas.    

Hotel Rugendas is undergoing a fundamental change. Its new corporate image communicates the sense of freshness that the establishment seeks to offer as a complement to its location in one of the most strategic neighborhoods in Las Condes.

 

With the help of the company ZET Arts & Facts, a consulting firm specializing in corporate image and identity, the hotel is modifying its architecture, décor, logo, services, stationery and all other elements that make up a hotel brand on a daily basis.

 

In addition to the care and thought that has gone into the overall style and the excellent service, the hotel's online presence was also an important focal point of the renovation. As we enter 2010, Rugendas is reborn with a more modern and welcoming face.