To keep pace with the overall revamping of the hotel, it was also necessary to improve the Website, which is the first point of contact between Rugendas and its guests.
Following three months of intensive effort by professionals in a number of different areas, the Hotel's new digital face is online at www.rugendas.cl. This development exemplifies the internal process through which the establishment went about refining and reestablishing its corporate image, the design that serves to represent it, and the details that will make all the difference in 2010.
Closer contact
In addition to renovating its official site, the Hotel has also begun a series of online initiatives that have helped it spread the sense of fresh air that defines the Rugendas experience. This new digital era for the Hotel begins with the delivery of the menu from the renowned El Moro Restaurant to its patrons, and is topped off with the inauguration of a newsletter, which will keep guests informed regarding new, dynamic developments at Rugendas.
The new digital structure will allow the Hotel to boast a modern online presence, and thus create a closer relationship with its guests. The guests’ reactions to these changes has been very positive, translating to a sustained increase in the monthly visits to the new official Rugendas site.